New trends in oral care products: fashion, youth, and standardization


In the past, we used toothpaste to pursue “freshness”, “whitening”, “anti-allergy” and “anti-moth”. Now, everyone’s demand for oral care products is superimposed on “appearance”, “social value” and “novel taste”. Toothpaste and toothbrushes will no longer be the only ones. Sales of mouthwash, oral spray, tooth powder, etc. are increasing, and electric toothbrushes, toothbrushes, etc. have been added to the shopping list. Under the demand of consumption upgrading, the categories of oral care products are diversified, and fashion, youth, standardization, and high technology will lead the development direction of the oral industry.

In recent years, with the upgrading of consumption and changes in consumption concepts, the composition and form of toothpaste products have undergone gratifying changes. “Novel taste”, “easy to carry” and “fashionable and beautiful” have become the “standard” of toothpaste. Oral care related products such as rinse Saliva, tooth powder, oral spray, etc. are on the washbasin in more and more consumer homes. While consumers are paying more and more attention to oral health, the oral care industry is showing a younger, more fashionable and standardized development trend.


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